Nintendo's first UK advert for its new Wii U console is out - and it stars Brad Pitt. Kinda.
Okay, maybe not - Brad just appears in the first few frames of a YouTube grab of the ad. But for a while it seemed to catch a few people out - and frankly the ad could use a bit of star power.
Instead it takes the form of a very simple bullet-point list of what makes the Wii U worth buying.
Listing the new control methods opened up by the system's tablet-based controller, to the new types of games that will be offered at launch, it's the most pared-down explanation of the Wii U we've seen Nintendo give yet.
Take a look below - but also let us know if you're planning to buy one...