OK, here's the deal. We know the super-smug marketing types who came up with this viral ad campaign for Coke Zero are probably still slapping one another on the back (smugly) as we write.
And we know it's highly suspect that the only people who opted to take part in the competition to win exclusive tickets for new Bond film 'Skyfall' were apparently highly photogenic twenty-something men, who wouldn't even dream of sueing if someone deliberately tripped them up by tipping a shedload of oranges into their path.
But all the same... it's really rather brilliant. So watch it. Then go and buy a can of Pepsi.
Mind you, as far as we're concerned, there'll only ever be one Bond...
And for more of those utterly manipulative, undeniably brilliant Coca-Cola marketing techniques, check out this little lot:
Also on HuffPost: