Ex-Hollyoaks actress turned surgically enhanced treader of the boards, Gemma Atkinson, has recreated Uma Thurman's iconic 'Pulp Fiction' poster in an attempt to get people to pay for films rather than download them for free.
The Moments Worth Paying For campaign aims to 'celebrate the entertainment value of film and television' to 'inspire film fans to pay for the real deal'.
Quite how a photo that looks like it was taken in Ikea is supposed to inspire thoughts of the gritty and iconic original is open to debate, not to mention the dubious choice of props.
Whereas Thurman was caressing a copy of the aptly titled 'Harlot In Her Heart', Atkinson's photo shows a copy of 'The Narrative of Arthur Gordon Pym of Nantucket' by Edgar Allen Po, a novel notorious for its racist undertones.
And where's the gun? Or the pack of cigarettes? I know these are tough economic times but surely they could afford 20 Bensons?
Have a look at the pic and let us know what you think of it.
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