Students have named their favourite brands of this year, with YouTube taking the top spot and traditional favourites being snubbed for healthier alternatives.
Fast food giants McDonald's and Burger King did not even make the top five in the fast food category, as Greggs saw off competition from Dominoes, Millie's Cookies, Pizza Express and Krispy Kreme to take the crown.
Youth100, compiled by The Beans Group, was based on the views of 1,000 students from across the UK, with one even being flown to London from Northern Ireland.
The 18 to 24-year-olds were asked to rate 220 brands which had been narrowed down by detailed research from an original 400.
One highlight of the awards ceremony, which is only in its first year, was "students are not prepared to compromise on beans", something reflected by Heinz taking home the favourite food award.
According to Luke Mitchell, head of youth strategy at The Beans Group, the formerly popular Pot Noodles "are down there with pork scratchings".
"Innocent and its healthy smoothies are want students want. The sleazy snack brand, long considered a nutritional student staple, is nowhere to be seen.
"The typical youth shops in Primark, works part-time in Asda and loves their mum and dad," he explains.
For many students, the status of a brand is the main driver, with good value for money being another key motivator.
So who else came up trumps?
Cadbury was voted favourite snack, Apple favourite technology product (surprise), Costa beat Starbucks in the favourite non-alcoholic drink category and National Rail took home favourite transport. The representative was not present to collect the award, however... perhaps their train was delayed?
Charities & Campaigns
Cancer Research UK
Mobile providers and ISPs
Websites & Apps
YouTube also won overall winner
Health and beauty
Banks and Finance
Beer and cider
Spirits and wine
Cadbury. Welcome to joyville indeed