Robbie Williams is to give an open-air performance in one of London's best-known shopping areas as he turns on the festive lights in Oxford Street.
The star will appear next month on a bill which also includes Leona Lewis and chart group Lawson as they perform to thousands of people.
Williams will appear at the switch-on of the Marmite Oxford Street Christmas Lights on November 5, the day he releases new single Candy.
He is expected to perform a number of hits as well as his single as he plays on a stage outside House of Fraser, before flicking the switch to illuminate 300,000 bulbs along the West End street.
Williams said: "Oxford Street is a fantastic place to do your Christmas shopping and it's great to be part of the celebrations. I can't believe I am turning on the lights."
The Oxford Street Christmas lights of 2010