The talent show judges were honoured with the Ultimate TV Personality award and Ultimate Fun Fearless Female award respectively at the bash held at London's Victoria and Albert Museum.
And despite the fact they could not be there, One Direction sent a video message as they accepted the gong for Ultimate Men Of The Year.
Harry Styles said: "We cannot believe we've been voted Ultimate Men of the Year because most people still say that we're boys."
You can see who turned out for the event in our gallery below.
Full list of winners
Ultimate Fun Fearless Female – Nicole Scherzinger
Ultimate Style Icon with VO5 – Kelly Osbourne
Ultimate Confidence Queens – Kourtney, Kim and Khloe Kardashian
Ultimate TV Personality – Tulisa Contostavlos
Ultimate Olympian – Jessica Ennis
Ultimate Paralympian – Sarah Storey
Ultimate Hottie – Louis Smith
Ultimate Pop Star – Cheryl Cole
Ultimate Men – One Direction
Ultimate UK TV Actress – Vicky McClure
Ultimate International TV Actress – Melissa George
Ultimate Newcomer – Zawe Ashton
Ultimate Film Actress – Jennifer Lawrence
Ultimate Family Girl – Melanie Burgess
Ultimate Love Story – Emma and Chris Barton
Ultimate Campaigners – Natasha Devon and Ruth Rogers
Ultimate Fundraiser – Polly Brooks
Ultimate Editor’s Choice – Stephanie Kercher
Ultimate Street Style Icon with VO5 – Suzan Yasemin
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