These days it's all about branding, we're reliably told - and it seems that can extend even to the most intimate of friendships and groups.
Now, some clever sociologists working for Chivas Regal have had a look at male friendship groups and written a massive scary-looking report.
In a nutshell, they've come up with six categories, into which each and every chap can be slotted. You thought you were just a normal bloke? Think again. Thought you were an eccentric individual who broke the mould of mankind? Forget it. Apparently, you're one of the following (and I imagine there's a female equivalent to all of these, too).
So, with the aid of the laboratory, here are the categories and three helpful examples of each....
The 6 Man Types, Apparently...
Do you agree with the boffins? Let us know. And you can read the whole report here at www.chivasfriendshipreport.com