'I'm A Celebrity... Get Me Out of Here!' kicked off in style, with the competition for the biggest wimp of the series already being hard fought for by Hugo Taylor and Helen Flanagan.
Hugo, of 'Made In Chelsea' fame, seemed to be doing quite well at first. He acquitted himself well in the first bushtucker trial, losing nobly to an unsurprisingly cool David Haye, and then even managed to wade in to a bit of political controversy, remarking of the scandal-hit Nadine Dorries, "If she was my Member of Parliament, I would expect her to be at work." Ouch.
Pictures: Is Helen Flanagan On Her Way To Becoming The Next Gillian McKeith? Looks Like It
And he had a priceless exchange with actor Colin Baker, asking when they got to the camp, "Someone say something positive..." Colin obeyed with, "I'm positively knackered." "Wasn't quite what I was after," mused Hugo, "but... good times."
Hugo's day started so well... but things changed
But it all went a bit wrong at the end of the long first full day, after his failure to win his team extra food and the prospect of another night in the rough finally proved too much change from the goose pillows of the Kings Road he's used to, and he had the first melt down of the bunch...
"I'm tired, hungry, light-headed, dizzy.. bleak, man... it’s definitely harder... it’s been a long day," he confided to camera, before giving the first giveaway snivel.
"It’s very hard to rationalise when your body’s saying it needs to eat and it needs to sleep," he continued, to the sound of the world's smallest violin playing in the background. "It’s terrible."
"That was after one day?" host Ant asked Dec incredulously. So it would seem.
Do you think Hugo will wimp out a la Nigel Havers, or will his strong backbone carved on the sporting fields of Harrow see him through? Have your say below...
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