There are insurance ads - and there are insurance ads by the Swedish company Folksam.
Yes, in a bid to get you to use its pet insurance services, Folksam has come up with one of our favourite adverts of the year.
"We are owned by our customers," explains the YouTube description below the ad, "and this commercial is dedicated to one of our owners, Eva. Her heart beats for the cat." (Thanks, Google Translate.)
Click play, enjoy - and rest assured that no cats were hurt in the making of the video. Although if they had been, we're sure that they would have been covered by Folksam's comprehensive insurance.
And once you're done - why not enjoy some more of our favourite short-but-sweet cat clips?