There are insurance ads - and there are insurance ads by the Swedish company Folksam.
Yes, in a bid to get you to use its pet insurance services, Folksam has come up with one of our favourite adverts of the year.
"We are owned by our customers," explains the YouTube description below the ad, "and this commercial is dedicated to one of our owners, Eva. Her heart beats for the cat." (Thanks, Google Translate.)
Click play, enjoy - and rest assured that no cats were hurt in the making of the video. Although if they had been, we're sure that they would have been covered by Folksam's comprehensive insurance.
And once you're done - why not enjoy some more of our favourite short-but-sweet cat clips?
Kitten Massage Therapy
"Left a bit... down a bit..."
Cart Pushing Cat
"What? I have to go to the supermarket."
Teddy The A**hole Cat
It only takes 19 seconds for him to prove he doesn't give a damn.
He's transfixed by something... We just don't know what.
Cat Is Terrorised By Popcorn
When food gets scary.
Nice to know he got his moment of fame on <em>You've Been Framed</em>.
Cat In A Hat Gets A Surprise
His co-star is obviously not a fan of Dr. Seuss.
Hunchcat Of Notre Dame
He's auditioning for a <em>Thriller</em> remake.
Like a furry little emoticon.
Angry Cobra Cat
Do NOT mess with him.
Don't worry, the cat was fine. Betrayed, but fine.
Puppy Loves Kitty
Puppy thinks kitty's ear is a chew toy. Kitty thinks puppy's mouth is a massager. Everybody wins.
Cat Plays Dead
Or the old "Roll Over A Gunpoint" trick.
It's a trap!
She's a distant cousin of the <a href="http://knowyourmeme.com/memes/dramatic-chipmunk-drama-prairie-dog" target="_hplink">dramatic chipmunk</a>.
Life is hard, you guys.
What on Earth is that wall made out of?
Cat Punches Baby
Her flabbergasted expression at the end steals the show (don't worry, she's fine!).
Kittens vs. Vacuum
It's all fun and games until someone turns on the vacuum.
Bowling Cat Part Two
It's all about the towel.
She just found out how many calories are in one Fancy Feast.
We know, we know. This is either terrible and/or fake. But still. We laughed.
Turtle Riding Cat
It's not faster, but it's a class thing.
Is there anything cats can't do?
Kitten Falls In Hole
It will probably take you longer to read this than it will to watch the video.
You think it's going to be the car that startles him, but then...
Kitten Attacks Dog
"Let's see you try to steal my slippers NOW!"
Baby Attack Cat
Better for her to learn at an early age that cats<a href="http://www.huffingtonpost.com/2010/06/21/cats-they-just-dont-give_n_619807.html#s103313&title=Fudgey_Kitty" target="_hplink"> just don't give a f**k</a>.
Obviously we had to include this.