A bold new charity campaign is urging Africans to unite and donate their radiators to Norwegians dying of frostbite.

Radi-Aid features a slick Live Aid-style single intercut with montages of Norwegians slipping in icy conditions and benevolent Africans cheerily handing over radiators.

Spokesman Breezy Vee informs the camera: "People don't ignore starving people so why should we ignore cold people? Frostbite kills too."

radiaid

'In Norway kids are freezing, it's time for us to care...'

Yes, it's satire but it's cleverly done. And the 'Africa for Norway' video highlights the uncomfortable truth that the majority of African fundraising drives concentrate on exploiting stereotypes...largely thanks to the media.

The Radi-Aid website points out: "Imagine if every person in Africa saw the 'Africa for Norway' video and this was the only information they ever got about Norway. What would they think about Norway?

"If we say Africa, what do you think about? Hunger, poverty, crime or AIDS? No wonder, because in fundraising campaigns and media that’s mainly what you hear about."

Does it make a good point?

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Is the Radi-Aid campaign a justified critique of Western media coverage?

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