'I'm A Celebrity' bosses are acting quickly to avert a PR disaster, with an urgent review of the way they assess contestants before they enter the jungle.
The Sun reports that their concern comes after Brian Conley's sudden departure from the show, with the comedian clearly unwell, despite "stringent psychological testing by a team of experts to ensure they are tough enough for the jungle".
ITV's concern comes after Brian Conley's clearly unhappy state in the jungle
The newspaper names the psychiatrist believed to be in charge of the process as Dr Sandra Scott - "the UK's foremost media psychiatrist" according to her website.
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Brian Conley is the fourth celebrity in the long-running series to depart the jungle prematurely. He follows dancer Camilla Dallerup, actor Nigel Havers and Freddie Starr last year.
This reported move comes as former jungle champion Christopher Biggins warned of his fears that someone may actually die due to the conditions imposed on reality TV shows.
Christopher Biggins has expressed his fears for those entering the jungle in the wrong state of mind
In the Daily Mail, he writes: Today, bullying, ritual humiliation, physical injury and mental anguish pass for light entertainment as TV companies queue up to exploit those greedy, foolish or egotistical enough to take part.
To date, we've only had a few emotional meltdowns and broken bones as a result of celebrity reality TV but, as demand for ever more degrading and brutal television grows, I don't think it's far-fetched to think that one day somebody will die.