A Cambridge-based company claims to have reinvented the cup of tea.
Cambridge Consultants, described as an "innovative product development company" which helped develop the first round tea-bag, has come up with a capsule system reminiscent of coffee machines.
But instead of pressing water through the capsule, as in pod-based coffee brewers, the machine spins water through it, resulting in a fresher, cleaner brew.
The machine also pumps oxygen into the hot tea, and the company claims the overall effect is a quicker, better cuppa.
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Take a look at their pitch, above. It's a big Dragons Den, but for a reported £150 it could be quite the revolution in elevenses.
They're promising new revelations at CES in January - we'll be there to take a taste.