Max Clifford today spoke out against "damaging and untrue" allegations after he was arrested on suspicion of sexual offences.

The 69-year-old PR guru, speaking on the steps of a central London police station after a day of questioning, told journalists the allegation dated back to 1977.

"These allegations are damaging and totally untrue. On a personal level there are very distressing for my wife, my family and loved ones," he said.

max clifford

Police at the Surrey home of Max Clifford where detectives investigating the Jimmy Savile sex abuse scandal arrested him on suspicion of sexual offences


"Anyone who really knew me all those years ago and those who have known me since will have no doubt that I would never act in the way that I have today been accused."

Clifford was arrested at 7:40am on Thursday morning by detectives investigating the Jimmy Savile sex abuse allegations, before being bailed at around 9.20pm.

Officers are looking at three strands within their inquiry: claims against Savile, those against Savile and others, and those against others.

max clifford

Clifford was arrested at 7:40am on Thursday morning


The arrest is believed not to be related to any claims involving Savile, ITV News said.

Clifford’s lawyer Charlotte Harris said he would assist the police “as best he can with their inquiries” following his arrest.

Clifford is the fifth suspect to be arrested - and the sixth person to be questioned - in connection with the Yewtree operation, which has already cost around £2 million and involves a team of 30 officers.

Last week a man aged in his 80s from Berkshire was interviewed by detectives, also as part of the investigation that does not directly relate to Savile.

Gary Glitter, comedian Freddie Starr, DJ Dave Lee Travis and a man in his 70s, reported to be former television producer Wilfred De'Ath, have been arrested and bailed as part of the probe.


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  • POLITICS Francis/Talk Radio

    The man at the centre of the Jeffrey Archer scandal, Ted Francis (left) with his publicist Max Clifford during a press conference at the Talk Radio broadcasting studios in London, following an interview on Derek Hatton Talk Radio Show.

  • MAX CLIFFORD/OJ

    OJ Simpson with publicist Max Clifford at Heathrow airport on his arrival to the United Kingdom.

  • Oxford Union Max Clifford 2

    Showbiz publicist Max Clifford at the Oxford Union tonight (Thursday),where he was invited to address Oxford University students. Photo Tim Ockenden /PA

  • COURTS France/Boycott

    Margaret Moore arrives at court in Grasse, France whilst former Yorkshire and England batsman Geoff Boycott turns his back on her with public relations consultant Max Clifford between the two of them looking on. Picture by Stefan Rousseau/PA.

  • BOYCOTT Girlfriend Clifford

    Geoffrey Boycott with his girlfriend Rachel Swinglehurst and publicist Max Clifford (left) at Talk Radio in London this morning (Monday). Picture: Fiona Hanson/PA

  • Max Clifford/Wed news conf

    Publicist Max Clifford holds a news conference at the King's College Hospital, London, this evening (Wednesday) where he spoke of his client Mandy Allwood's loss of her four remaining babies. Miss Allwood was admitted to the hospital on Monday after losing three of the eight babies she was expecting. See PA Story HEALTH Allwood. Photo by Rebecca Naden/PA

  • Paul Stone/Clifford 1

    Publicist Max Clifford (left) accompanies teenager Paul Stone into a radio studio in central London this morning (Monday). Mr Stone is the centre of allegations regarding the private life of Tory MP Jerry Hayes and has been secured a publicity deal by Mr Clifford

  • Paul Stone/Clifford 3

    Publicist Max Clifford (LEFT) accompanies teenager Paul Stone into a radio studio in central London this morning (Monday). Mr Stone is the centre of allegations regarding the private life of Tory MP Jerry Hayes and has been secured a publicity deal by Mr Clifford with 'The News of the World' worth 100,000. Mr Clifford admitted that the expose of the married MP's infatuation with the homosexual teenager was timed to undermine the Tory party's lates pre-election campaign on family values. See PA Story POLITICS MP/By Fiona Hanson/PA.

  • Paul Stone/Clifford 4

    Publicist Max Clifford (RIGHT) accompanies teenager Paul Stone as they prepare for an interview in TalkRadio's studio in central London this morning (Monday). Mr Stone is the centre of allegations regarding the private life of Tory MP Jerry Hayes and has been secured a publicity deal by Mr Clifford with 'The News of the World' worth 100,000. Mr Clifford admitted that the expose of the married MP's infatuation with the homosexual teenager was timed to undermine the Tory party's lates pre-election campaign on family values. See PA Story POLITICS MP/By Fiona Hanson/PA.

  • UK: Hells Kitchen - Final Day Of Business

    LONDON - JUNE 6: Max Clifford and Jo Westward arrive for reality television program 'Hell's Kitchen' at Brick Lane on June 6, 2004 in London. The line-up before the first eviction was Abi Titmuss, Jennifer Ellison, Matt Goss, Edwina Currie, Belinda Carlisle, Amanda Barrie, James Dreyfus and Al Murray, working together in a kitchen under the guidance of celebrity chef Gordon Ramsey. Tonight's winner is expected to work alone with Gordon Ramsay's staff at the East End restaurant for conclusion of the series. (Photo by Christopher Jackson/Getty Images)

  • Clifford at Rhys Daniel's funeral

    Publicist Max Clifford arrives at St John the Baptist church in Epping, Essex, for the funeral of Rhys Daniel who died at home after losing his battle against the rare genetic condition, Batten's disease.

  • Variety Club Showbiz Awards

    LONDON - NOVEMBER 13: Max Clifford arrives with a guest at the Variety Club Showbiz Awards, celebrating the best in showbusiness, at the London Hilton, Park Lane on November 13, 2005 in London, England. (Photo by Ben Stansall/Getty Images)

  • Daily Express Life Savers Awards

    LONDON - NOVEMBER 17: PR guru Max Clifford and his wife arrive at the Daily Express Life Savers Awards, which sees the presentation of awards to 10 members of the public or the emergency services who have shown extraordinary bravery in saving the life of another, at The Savoy on November 17, 2005 in London, England. (Photo by Chris Jackson/Getty Images)

  • Clifford Archer trial

    Publisist Max Cifford arrives at the Old Bailey, London, to give evidence in the trial of Lord Archer. Lord Archer, the best-selling novelist and former deputy chairman of the Conservative Party, denies perverting the course of justice. He also denies perjury and using a diary as a false instrument in connection with his 1987 libel case against a newspaper.

  • Max Clifford with his daughter Louise

    Publicist Max Clifford with his daughter Louise (who had RA) during the launch of the new charity National Rheumatoid Arthritis Society (NRAS) at Guy's Hospital in London. * ....... The charity has been established by and for people with rheumatoid arthritis (RA), a debilitating disease that effects 1% of the population of the UK.

  • Max Clifford with his daughter Louise

    Publicist Max Clifford with his daughter Louise (who had RA) during the launch of the new charity National Rheumatoid Arthritis Society (NRAS) at Guy's Hospital in London. * ..... The charity has been established by and for people with rheumatoid arthritis (RA), a debilitating disease that effects 1% of the population of the UK.

  • Max Clifford with his daughter Louise

    Publicist Max Clifford with his daughter Louise (who had RA) during the launch of the new charity National Rheumatoid Arthritis Society (NRAS) at Guy's Hospital in London. * ....... The charity has been established by and for people with rheumatoid arthritis (RA), a debilitating disease that effects 1% of the population of the UK.

  • Max Clifford Children of Courage

    Publicist Max Clifford arrives for the annual Woman's Own Children of Courage Awards at Westminster Abbey.

  • Max Clifford Children of Courage

    Publicist Max Clifford arrives for the annual Woman's Own Children of Courage Awards at Westminster Abbey.

  • Max Clifford Children of Courage

    Publicist Max Clifford arrives for the annual Woman's Own Children of Courage Awards at Westminster Abbey.

  • COURTS France/Boycott team 3

    Former Yorkshire and England batsman (centre) Geoff Boycott flanked by witnesses and his legal team with public relations consultant Max Clifford (far left) outside court in Grasse, France today (Tuesday).

  • Showbiz/Clifford & Rinse

    Publicist Max Clifford and Bett Rinse arriving at London's Curzon Mayfair cinema, for the Gala Charity Premiere of the film "The Tichborne Claimant".

  • Max Clifford with his daughter Louise

    Publicist Max Clifford with his daughter Louise (who had RA) during the launch of the new charity National Rheumatoid Arthritis Society (NRAS) at Guy's Hospital in London. * ...... The charity has been established by and for people with rheumatoid arthritis (RA), a debilitating disease that effects 1% of the population of the UK.

  • Clifford Shumi restaurant

    Max Clifford arrives for the Shumi restaurant launch party in central London. The Italian eaterie is part-owned by actor Roger Moore's son Geoffrey and is influenced by the Japanese eating style.

  • Clifford Hell's Kitchen

    PR guru Max Clifford arrives at Gordon Ramsay's temporary restaurant in Brick Lane, east London for 'Hell's Kitchen', the ITV reality cooking show featuring 10 celebrities manning the kitchen. Hosted by Angus Deaton, the show will see the worst chefs voted off by the public.

  • SPORT Eriksson 15

    Faria Alam, 38 and Max Clifford in New Bond Street, central London. As Football Association chiefs were today locked in talks over the fate of England coach Sven Goran Eriksson. The organisation's 12-strong board gathered at a London hotel to debate the sex scandal which has engulfed the governing body. Board members were hearing the results of an investigation into how the FA initially denied Eriksson had a relationship with FA secretary Faria Alam, then later had to admit it was true. The FA also confirmed that chief executive Mark Palios had a fling with Ms Alam. Palios resigned on Sunday night over the furore.

  • SHOWBIZ Variety

    Max Clifford arrives for the Variety Club Showbiz awards, at the Park Lane Hilton, central London, Sunday 13 November 2005. PRESS ASSOCIATION Photo. Photo credit should read: Steve Parsons/PA

  • SHOWBIZ OK

    Max Clifford and Jo Westward arrives at the OK! Magazine 10th anniversary party, at Old Billingsgate, central London.

  • SHOWBIZ OK

    Max Clifford arrives at the OK! Magazine 10th anniversary party, at Old Billingsgate, central London.

  • CLIFFORD/DE SANCHA

    Actress Antonia de Sancha arrives with world famous publicity agent Max Clifford for the film premiere of "Far and Away", starring Tom Cruise and Nicole Kidman, at the Empire Cinema, Leicester Square in London.

  • HEALTH Max Clifford

    Publicist Max Clifford holds a news conference at the King's College Hospital, London, this afternoon (Tuesday) where he spoke about his client Mandy Allwood. Miss Allwood was admitted to the hospital yesterday after losing three of the eight babies she is expecting. Photo by Tim Dickinson/PA. SEE PA STORY HEALTH Allwood.

  • Disabled Children Livingstone

    Mayor of London Ken Livingstone (R) with pubilist Max Clifford and his disabled daughter Louise outside the Mayor's Office, where they joined other campaigners who are urging the Government to end discrimination against disabled children.

  • Max Clifford

    FILE - This is a Thursday, Feb. 9, 2012 file photo of celebrity publicist Max Clifford, right, accompanied by his wife, Jo Westwood, as Clifford arrives to testify at the final day of the first phase of the Leveson Inquiry, in central London. British police Thursday Dec. 6, 2012 arrested prominent publicist Max Clifford in connection to the broad investigation into child sex abuse spurred by the Jimmy Savile case. Clifford’s lawyer, Charlotte Harris, said Clifford would assist the police “as best he can with their inquiries” following his arrest by detective investigating the Savile scandal. (AP Photo/Lefteris Pitarakis, File)

  • Max Clifford

    FILE - This is a Thursday, Feb. 9, 2012 file photo of celebrity publicist Max Clifford, as he arrives to testify at the final day of the first phase of the Leveson Inquiry, in central London. British police Thursday Dec. 6, 2012 arrested prominent publicist Max Clifford in connection to the broad investigation into child sex abuse spurred by the Jimmy Savile case. Clifford’s lawyer, Charlotte Harris, said Clifford would assist the police “as best he can with their inquiries” following his arrest by detective investigating the Savile scandal. (AP Photo/Lefteris Pitarakis, File)

  • Operation Yewtree arrest

    File photo dated 26/1/2011 of PR guru Max Clifford who has been arrested by detectives investigating the Jimmy Savile sex abuse scandal.

  • Operation Yewtree arrest

    File photo dated 8/5/2007 of PR guru Max Clifford who has been arrested by detectives investigating the Jimmy Savile sex abuse scandal.

  • National Television Awards 2011 - Arrivals - London

    Max Clifford and wife Jo arriving for the 2011 National Television Awards at the O2 Arena, London.

  • SHOWBIZ OK

    Max Clifford arrives at the OK! Magazine 10th anniversary party, at Old Billingsgate, central London.

  • Max Clifford Celebrity Golf Challenge Fund-Raising Weekend At The La Cala Resort - Day 2

    MARBELLA, SPAIN - JUNE 10: (EXCLUSIVE COVERAGE) Stacey Solomon, Nick Knowles and Max Clifford pose with guests at a cocktail in a bar in Marbella during the Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend at La Cala Resort on June 10, 2011 in Marbella, Spain. (Photo by Daniel Perez/Getty Images)

  • Max Clifford Celebrity Golf Challenge Fund-Raising Weekend At The La Cala Resort - Day 2

    MARBELLA, SPAIN - JUNE 10: (EXCLUSIVE COVERAGE) Nick Knowles (L) and Max Clifford (R) pose with guests at a cocktail in a bar in Marbella during the Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend at La Cala Resort on June 10, 2011 in Marbella, Spain. (Photo by Daniel Perez/Getty Images)

  • Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend At The La Cala Resort

    MIJAS, SPAIN - JUNE 09: Max Clifford speaks during the welcome speech of Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend at Salon El Mirador, La Cala Resort on June 9, 2011 in Mijas, Spain. (Photo by Daniel Perez/Getty Images)

  • Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend At The La Cala Resort

    MIJAS, SPAIN - JUNE 09: Max Clifford speaks during the welcome speech of Max Clifford's Celebrity Golf Challenge Fund-Raising Weekend at Salon El Mirador, La Cala Resort on June 9, 2011 in Mijas, Spain. (Photo by Daniel Perez/Getty Images)

  • Madonna adopts Malawian child

    Publicist Max Clifford speaks to the press outside Madonna's home in central London.

  • Pride in Britain Clifford

    Publicist Max Clifford with his daughter Louise arrive for The Pride of Britain Awards at the Hilton Hotel in London. The awards pay tribute to those who have most inspired the nation over the past 12 months with their courage, heroism or outstanding achievement.

  • Variety Club Showbiz Awards

    LONDON - NOVEMBER 13: Max Clifford arrives with a guest at the Variety Club Showbiz Awards, celebrating the best in showbusiness, at the London Hilton, Park Lane on November 13, 2005 in London, England. (Photo by Ben Stansall/Getty Images)