We've had milking, planking, owling and photoboobing. Now the latest idiotic internet craze is to pretend you're being attacked by a statue.
So next time you walk past an inanimate Ronald MacDonald or Winston Churchill, the done thing is to scream in terror and pretend you're being choked or bludgeoned to death.
Look, it's not big, it's not clever, and whether it's even funny is debatable. But there you have it.