HM Revenue And Customs 'Inner Peace Campaign' Mocked On Twitter

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HM Revenue and Customs is to be renamed HM Relaxation and Condescension after apparently being taken over by peace-loving hippy types.

Well, not really but their new campaign urging people to get their tax returns done early has a distinctly 'New Age' feel about it.

inner peace

To be fair, he does look really, really relaxed

The posters, and accompanying Twitter campaign, urge people to find "inner peace" by not leaving that most complex of self-regulatory financial regimens to the last minute.

HM Revenue & Customs
Why not do your self-assessment tax return early and find inner peace? More info here:

Those who do not submit to the sleepy eyes - and a grin so big as to surely rule it out of the real world of tax returns and P60s - risk a £100 fine.

Oh, and will never, EVER, be able to levitate.

Condescending Brand
We're taking odds on how long before sacks their agency...

Chi The Cynic
Dear - no amount of digital marketing is going to change the fact that everyone hates you. Stop wasting money.

Dominic Laurie
Think HMRC's twitter feed has been hacked! Not a good sign... “@HMRCgovuk: aaaaaahhh....”