UPDATE: Gun Lobby Breaks Silence: The NRA Is 'Shocked & Saddened'

America's largest gun lobby organisation has deactivated its Facebook page and stayed silent on Twitter in the wake the Sandy Hook Elementary School massacre which saw 26 people killed, including 20 children.

The National Rifle Association (NRA) has made no comment since the attack in Newtown, Connecticut - a marked difference to its behaviour in the wake of previous shootings.

Nor is there any mention of the attacks on the official website of the group, which, according to the New York Times, has a $300million budget, and boasts a "virtually unmatched ferocity in advancing its political and legislative interests"

gun

The National Rifle Association describes itself as 'America's foremost defender of Second Amendment rights'

On Monday protesters marched on the NRA's Washington DC headquarters, chanting "Shame on the NRA!" and demanding the organisation make way for new gun control laws and drop its hardline stance.

"I had to be here," said Gayle Fleming, 65, told The Associated Press.

Adding this was her first anti-gun rally, she added: "These were 20 babies. I will be at every rally, will sign every letter, call every congressman going forward."

Retired attorney Kathleen Buffon reflected on earlier mass shootings, saying: "All of the other ones, they've been terrible. This is the last straw. These were children."

The BBC points out that after Columbine shootings of 1999, Wayne LaPierre, executive vice-president of the NRA deflected the blame and asked Americans to examine the moral breakdown of society and depictions of violence in Hollywood.

He told MSNBC television: "We're increasingly looking away at behaviour that our parents would never have tolerated.

"We're looking the other way at evil behaviour and we really need to focus on what would turn students into homicidal maniacs."

According to the NRA website, the lobby "continues to be the leader in firearms education" and boasts of enlisting over 55,000 certified instructors to train around 750,000 gun owners a year.

There has been no word from LaPierre and the NRA Twitter feed was last updated on December 13.

The world will no doubt be watching to see when and how the NRA breaks its silence as America's gun debate gears up.

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  • First Funerals Held For Victims Of CT Elementary School Massacre

    FAIRFIELD, CT - DECEMBER 17: Two law enforcement officers embrace as they arrive for the funeral services of six year-old Noah Pozner, who was killed in the shooting massacre in Newtown, CT, at Abraham L. Green and Son Funeral Home on December 17, 2012 in Fairfield, Connecticut. Today is the first day of funerals for some of the twenty children and seven adults who were killed by 20-year-old Adam Lanza on December 14, 2012. (Photo by Spencer Platt/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners embrace on December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    NEWTOWN, CT - DECEMBER 17: A man comforts a boy outside Honan Funeral Home before the funeral for 6-year-old Jack Pinto on December 17, 2012 in Newtown Connecticut. Pinto was one of the 20 students killed in the Sandy Hook Elementary School mass shooting. (Photo by Mario Tama/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    NEWTOWN, CT - DECEMBER 17: A man comforts a boy outside Honan Funeral Home before the funeral for 6-year-old Jack Pinto on December 17, 2012 in Newtown Connecticut. Pinto was one of the 20 students killed in the Sandy Hook Elementary School mass shooting. (Photo by Mario Tama/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    A hearse carrying the body of Jack Pinto, 6, one of the victims of the Sandy Hook elementary school shooting, leaves Honan funeral home on its way to the cemetery, on December 17, 2012, in Newtown, Connecticut. Funerals began in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners embrace December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners gather December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners embrace December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    NEWTOWN, CT - DECEMBER 17: Mourners embrace outside Honan Funeral Home before the funeral for 6-year-old Jack Pinto on December 17, 2012 in Newtown Connecticut. Pinto was one of the 20 students killed in the Sandy Hook Elementary School mass shooting. (Photo by Mario Tama/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners gather on December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners embrace December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners gather on December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    NEWTOWN, CT - DECEMBER 17: Boys walk to enter Honan Funeral Home before the funeral for 6-year-old Jack Pinto on December 17, 2012 in Newtown Connecticut. Pinto was one of the 20 students killed in the Sandy Hook Elementary School mass shooting. (Photo by Mario Tama/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession to the cemetery is seen December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession begins the drive to the cemetery December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession arrives at the cemetery December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    FAIRFIELD, CT - DECEMBER 17: Veronika Pozner (L) waves as she leaves the funeral services of her six year-old son Noah Pozner, who was killed in the shooting massacre in Newtown, CT, at Abraham L. Green and Son Funeral Home on December 17, 2012 in Fairfield, Connecticut. Today is the first day of funerals for some of the twenty children and seven adults who were killed by 20-year-old Adam Lanza on December 14, 2012. (Photo by Spencer Platt/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession begins the drive to the cemetery December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession on the way to the cemetery December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    Mourners walk December 17, 2012 at the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    The funeral procession begins the drive to the cemetery December 17, 2012 during the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • US-CRIME-SCHOOL SHOOTING

    Veronika Pozner(C), mother of Noah Pozner, arrives for her son's funeral December 17, 2012 at the Abraham L. Green and Son Funeral Home in Fairfield, Connecticut. Funerals began Monday after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. The first burials, held under raw, wet skies, were for two six-year-old boys who were among those shot in Sandy Hook Elementary School. On Tuesday, the first of the girls, also aged six, was due to be laid to rest. There were no Monday classes at all across Newtown, and the blood-soaked elementary school was to remain a closed crime scene indefinitely, authorities said. AFP PHOTO/Don Emmert (Photo credit should read DON EMMERT/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    FAIRFIELD, CT - DECEMBER 17: A man looks at his mobile device as he arrives for the funeral services of six year-old Noah Pozner, who was killed in the shooting massacre in Newtown, CT, at Abraham L. Green and Son Funeral Home on December 17, 2012 in Fairfield, Connecticut. Today is the first day of funerals for some of the twenty children and seven adults who were killed by 20-year-old Adam Lanza on December 14, 2012. (Photo by Spencer Platt/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING-FUNERAL

    A florist delivers funeral bouquets for Noah Pozner's funeral December 17, 2012 at the Abraham L. Green and Son Funeral Home in Fairfield, Connecticut. Pozner, a six year-old Jewish boy who, along with 19 other classmates and 6 teachers was murdered by a lone gunman December 14 at the Sandy Hook Elementary Schoolin Newtown, Connecticut. AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    FAIRFIELD, CT - DECEMBER 17: People greet a police officer as they arrive for the funeral services of six year-old Noah Pozner, who was killed in the shooting massacre in Newtown, CT, at Abraham L. Green and Son Funeral Home on December 17, 2012 in Fairfield, Connecticut. Today is the first day of funerals for some of the twenty children and seven adults who were killed by 20-year-old Adam Lanza on December 14, 2012. (Photo by Spencer Platt/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING

    People arrive December 17, 2012 for the funeral for Jack Pinto, 6, one of the victims of the December 14, Sandy Hook elementary school shooting, in Newtown, Connecticut. Funerals began Monday in the little Connecticut town of Newtown after the school massacre that took the lives of 20 small children and six staff, triggering new momentum for a change to America's gun culture. AFP PHOTO/Emmanuel DUNAND (Photo credit should read EMMANUEL DUNAND/AFP/Getty Images)

  • First Funerals Held For Victims Of CT Elementary School Massacre

    FAIRFIELD, CT - DECEMBER 17: Two women arrive for the funeral services of six year-old Noah Pozner, who was killed in the shooting massacre in Newtown, CT, at Abraham L. Green and Son Funeral Home on December 17, 2012 in Fairfield, Connecticut. Today is the first day of funerals for some of the twenty children and seven adults who were killed by 20-year-old Adam Lanza on December 14, 2012. (Photo by Spencer Platt/Getty Images)

  • US-CRIME-SCHOOL-SHOOTING-FUNERAL

    Veronika Pozner, mother of Noah Pozner, arrives for her son's funeral December 17, 2012 at the Abraham L. Green and Son Funeral Home in Fairfield, Connecticut. Pozner, a six year-old Jewish boy who, along with 19 other classmates and 6 teachers was murdered by a lone gunman December 14 at the Sandy Hook Elementary School in Newtown, Connecticut. AFP PHOTO / Don EMMERT (Photo credit should read DON EMMERT/AFP/Getty Images)

  • Mourners arrive at a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Veronika Pozner

    Veronika Pozner, right, arrives at a funeral service for her son, 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Dannel Malloy

    Connecticut Gov. Dannel Malloy arrives at a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Mourners hug each other before a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown, Conn., Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Mourners arrive for the funeral service of Sandy Hook Elementary School shooting victim, six-year-old Jack Pinto, Monday, Dec. 17, 2012, in Newtown, Conn. Six-year-old student Jack Pinto, who was killed Friday when a gunman opened fire inside the Sandy Hook Elementary School, is scheduled to be buried at the cemetery Monday afternoon. (AP Photo/David Goldman)

  • Mourners arrive for the funeral service of Sandy Hook Elementary School shooting victim, six-year-old Jack Pinto, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • A mourner arrives at the funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • A mourner walks into a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Mourners gather outside the funeral service of Sandy Hook Elementary School shooting victim, Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • Mourners arrive at a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Mourners arrive at the funeral service for 6-year-old Jack Pinto, Monday, Dec. 17, 2012 in Newtown, Conn. Pinto was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • Mourners arrive for the funeral service for 6-year-old Jack Pinto, Monday, Dec. 17, 2012 in Newtown, Conn. Pinto was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • Mourners leave a funeral service of Sandy Hook Elementary School shooting victim, Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • A sign showing the town seal and a black ribbon is posted on the door of an antique colonial home in the historic district near the funeral for six-year-old student shooting victim Jack Pinto in Newtown, Conn., Monday, Dec. 17, 2012. A gunman opened fire at Sandy Hook Elementary School in the town, killing 26 people, including 20 children before killing himself on Friday. (AP Photo/Charles Krupa)

  • Studens embrace while wearing Newtown school shirts outside the funeral for six-year-old student shooting victim Jack Pinto in Newtown, Conn., Monday, Dec. 17, 2012. A gunman opened fire at Sandy Hook Elementary School in the town on Friday, killing 26 people, including 20 children before killing himself. (AP Photo/Charles Krupa)

  • Mourners gather outside the funeral service of Sandy Hook Elementary School shooting victim, Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • Families embrace while surrounded by children wearing Newtown school shirts outside the funeral for six-year-old shooting victim Jack Pinto in Newtown, Conn., Monday, Dec. 17, 2012. A gunman opened fire at Sandy Hook Elementary School in the town on Friday, killing 26 people, including 20 children before killing himself. (AP Photo/Charles Krupa)

  • Families embrace while surrounded by children wearing Newtown school shirts outside the funeral for six-year-old shooting victim Jack Pinto in Newtown, Conn., Monday, Dec. 17, 2012. A gunman opened fire at Sandy Hook Elementary School in the town on Friday, killing 26 people, including 20 children before killing himself. (AP Photo/Charles Krupa)

  • Mourners hug each other before a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown, Conn., Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • Mourners arrive for the funeral service of Sandy Hook Elementary School shooting victim, Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • A police officer stops traffic as mourners arrive for the funeral service of Sandy Hook Elementary School shooting victim,Jack Pinto, 6, Monday, Dec. 17, 2012, in Newtown, Conn. A gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/David Goldman)

  • A mourner is comforted as he arrives at a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)

  • A police officer carries flowers into a funeral service for 6-year-old Noah Pozner, Monday, Dec. 17, 2012, in Fairfield, Conn. Pozner was killed when a gunman walked into Sandy Hook Elementary School in Newtown Friday and opened fire, killing 26 people, including 20 children. (AP Photo/Jason DeCrow)