Samsung could be about to unveil a truly revolutionary television - and the rumour is that it might even be see-through.
It sounds dubious. But since Samsung last year revealed, well, exactly that, there might be something to it.
A preview of the South Korean company's CES presentation on its website promises "an unprecedented new TV shape and timeless gallery design".
It also features a portrait object that looks distinctly like a TV.
The theory goes - according to several tech sites - that the company might unveil a TV as wide as a regular set, but designed to be used vertically.
It's also possible it could be swivelled to be used in both portrait and landscape modes.
Yes, Samsung might just be about to announce a normal, slightly thinner TV. But we hope it's something cooler.
Suggested For You
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more