Pamela Anderson's stint on Dancing On Ice may have been prematurely cut short on Sunday, but TV bosses paid out big for her performances - a reported £1,000 per second.
The former Baywatch babe was quite possibly the highest-profile DOI contestant ever, and it's been reported that ITV chiefs paid out around £150,000 for Pammy to appear, what with her personal fee, hotels and flights.
The Mirror reports Pammy will bag her whole fee even though she lasted only one episode - and, taking into account her original 90-second skate with partner Matt Evers and her subsequent 60-second performance to Sinead O'Connor's Sacrifice in the skate-off, that means her deal was pretty sweet.
Pamela Anderson was quite possibly the highest-profile DOI contestant ever
A source told the publication: "Pammy is the biggest star we have had in years and we hoped she would pull in millions of viewers for weeks and weeks.
"Her skating partner Matt Evers flew to America for weeks of training. We had to book first class flights for her and source plush accommodation for months too in case she got to the final stages.
"All in all we've spent about £150,000 on Pammy and she has lasted one week. It's a disaster."
The blonde bombshell was up against Keith Chegwin in the skate-off, but she suffered a wardrobe malfunction when her dress slipped down to reveal part of her breast.
She remained gracious in defeat, and joked: "I just stumbled, my dress, my boobs fell out, it happens."
But speaking on This Morning on Monday, Pammy admitted she was upset not to progress further in the contest.
She said: "I really felt we would do really well and I have always wanted to learn how to skate, so it is devastating."