A couple so sick of the 'brain numbing' offering from children's TV have become an internet hit after starting their own kids' channel.
Jezz Wright, 44, and Julianne Martin, 35, were so fed up children's TV shows 'numbing' their kids' brains, that they took matters into their own hands - creating a series of animated films based on two characters called Jack and Holly.
The stories - based around two best friends who learn something of educational value through their adventures - are designed for pre-school children and can be downloaded online.
Jezz, a freelance media lecturer who lives in Norwich with his wife and their two children Cillian, eight, and Beth, five, said: 'We're delighted with the success we have had. That was never the aim, so it has been a terrific bonus.
We were just fed up with all the unnecessary nonsense children's heads are filled with. We wanted to make something we felt happy about our son and daughter sitting down to watch.
"When we were young, there would be a short spell after school when you could watch children's TV. Now there are entire channels dedicated to it. The massive problem with TV for pre-schoolers in the UK is that you are either sending them to la-la land with the Teletubbies, or making them hyper watching programmes like the Power Rangers.
"TV effectively becomes virtual e-numbers for children with nothing remotely stimulating for them."
Jezz and Julianne were first inspired to make the films when Cillian was four and began asking questions about Christmas. They looked for programmes to help explain but found nothing suitable.
Instead they designed Jack And Holly's Christmas Countdown, a 70-minute animated film about the friends discovering the true meaning of Christmas.
It was such a hit, they decided to continue their family-run business.
Jezz produces and writes each episode, Cillian performs the voice of Jack and Julianne's performs the voice of Holly. Family friend Graham Jones draws the animations, which have been expanded to a whole series of stories.
Last month, the couple launched their own online channel, allowing anyone with a Roku TV Box or a smart TV to stream their programmes via the internet, like BBC iPlayer.
The programmes can currently be downloaded for free but the couple also sell DVDs online at Jackandholly.com. They currently operate on a not-for-profit basis, donating their small profits to children's hospices across the UK.
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