More female students at Cambridge University signed up for "sugar daddy dating" than at any other British university last year, according to an online dating website.
Some 168 Cambridge students joined SeekingArrangement.com – a controversial US-based internet dating website which matches attractive young women with wealthy, usually older men – last year. Eight of the other top 20 universities using the website were based in London.
SeekingArrangement.com is frequented by male business executives on an average income of £170,000 per year. Women who sign up can agree to exchange their time and affection for lavish dates, expensive shopping trips and, in some cases, regular cash allowances.