Children will stuff themselves with an average of more than 2.5kg of chocolate this Easter, a survey has revealed.
They will consume nearly 13,000 calories and 650 grams of fat in their eggs.
The poll, by mystery shopping company Retail Active, found that children aged between 10 and 14 eat an average of 13 Easter eggs.
This seems an incredible number. Why do they get so many?
A typical Easter egg has 990 calories and 50 grams of fat.
Retail Active managing director Julian Chamberlain told the Telegraph: ''Families with two adults in their 40s and two children under 14 could have an amazing cumulative total of 30 Easter eggs in the household over the holiday.
"Seventy-seven per cent of adults allow their children to tuck into their Easter egg binge first thing on Easter morning - before having any breakfast or even a drink.
"Only three per cent of the people polled said they look at the nutritional content of Easter eggs and this means that they may be unaware of the huge calorie and fat intake.
"The typical 10 to 14-year-old will eat 2.6kg of chocolate, that's 12,870 calories and 650 grams of fat."
Almost three-quarters of parents and carers said their children would eat most of their chocolate before the end of the bank holiday, while a quarter would ration the goodies.
The poll also found that more than half of parents play "hunt the Easter eggs" with their children.
Mr Chamberlain said: "It's a big family occasion, with the Easter Bunny playing a central role in the festivities for children of nine and under.
"An overwhelming 88 per cent of consumers said attractive packaging was more important than nutritional content - even though they were aware that eating chocolate to excess may be bad for them."
I don't see any harm in children stuffing their faces with one or two eggs on Easter Sunday - but 13? That seems crazy. Am I being too puritanical here?
How many Easter eggs do your children get?
Source: Daily Telegraph