Facebook has unveiled sweeping changes to its News Feed at a media event in California.
The revamped News Feed is much cleaner and simpier than the previous design, with a focus on higher-resolution photographs, news stories and other kinds of media.
The News Feed can now be filtered for photos, music and other kinds of media.
It also introduces a new design inspired by the Facebook mobile app, with a left-hand side navigation bar.
But the new design also includes a role for larger, 'richer' advertising which goes beyond the smaller images and text links users are used to seeing on the site.
"The story here today is trying to get Facebook out of the way as much as possible," said Chris Cox, VP of product.
Facebook CEO Mark Zuckerberg said it would allow users to engage with more content and find the updates that matter to them more easily.
Among the other new changes, the news feed now makes it more clear where links and news stories originated and who published them - along with publishers' logos.
READ MORE: Facebook's Key Changes Timeline
"Today we're announcing a new version of Facebook designed to reduce clutter and focus more on stories from the people you care about. You see all the stories you saw in your News Feed before, but with a fresh new look. We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. Photos, news articles, maps and events all look brighter and more beautiful."
We Tell Everyone Where We Are
Some platforms, like FourSquare, were designed to show the world our locations. Others, like <a href="http://www.huffingtonpost.com/news/instagram">photo-sharing app Instagram</a>, make it too easy for us to inadvertently give ourselves away. In fact, we're so accustomed to snapping "artsy" pics of puppies and salads that it's possible we're unintentionally sharing our whereabouts, particularly if the photos aren't categorized as "private." So if you call out of work sick, make sure you don't accidentally post a picture of yourself relaxing at the local beach. Or, if you're feeling paranoid and want to minimize unwanted attention, go to your Instagram "Options" page and select the "Photos Are Private" button.
We Don't Respond When We're Being Watched
For many years, we were able to read Facebook messages at our leisure -- and then promptly ignore them. But the social network <a href="http://newsroom.fb.com/News/434/A-New-Look-for-Facebook-Messages">rolled out a new feature</a> that lets users see when a recipient has read a chat or message they've sent. So if you want to avoid the awkward realization you've ignored someone, type a message back, don't open the message to begin with, or use this <a href="http://crossrider.com/install/14917-chat-undetected">Chat Undected extension</a> to regain your excuse for not responding.
We Stalk In Plain Sight
<a href="http://www.huffingtonpost.com/news/okcupid">OkCupid</a> and <a href="http://www.huffingtonpost.com/news/linkedin">LinkedIn</a> are used for notably different purposes, but these social networking sites share a potentially embarrassing feature. Both platforms show who has viewed your profile. When you're checking out someone else's profile they can see you, too, which makes cyberstalking a not-so-anonymous act. In order to privately dig into another person's information, both websites offer premium memberships that'll cost you a few extra bucks a month but will let you check out as many profiles as you want on the sly. Creepy? Nah...
We Tell The World We Love Sideboob News
On a given day, we might read a few news articles online, "Like" a slew of photos on Instagram or listen to a couple of tunes via Spotify. Thanks to <a href="http://www.huffingtonpost.com/2012/01/20/facebook-frictionless-apps_n_1213970.html">Facebook's Timeline apps</a>, all these activities can be posted to your Facebook profile without the use of a manual "share" button. That's right, all your co-workers know that you've been reading stories about celebrity sideboob sightings. Every app has different preferences, so be sure to read the details of what you're allowing Facebook to publish.
We Live-Tweet Our Commutes
Sometimes we want people to know where we are. And sometimes we forget to turn off Twitter's geo-location feature, which publishes the location where we're tweeting. Too many times we've left a digital footprint mapping out our route to work, along with our favorite coffee shops and our favorite after-work watering holes. <a href="http://www.huffingtonpost.com/2011/03/07/what-not-to-post-on-twitter_n_829903.html#s245051&title=Confessionals_Office_Gossip">Be wary of oversharing</a>. A simple Google search for your name will probably call up your Twitter handle. If you want to limit who can see your profile, go to Twitter's "Settings" page and check the "Protect my Tweets" box, or turn the location feature off (seen in the image to the left).
We Turn Ourselves Into Walking Advertisements
Occasionally, companies will offer customers rewards for "Liking" their brand on Facebook. You might be a sucker for incentives, but don't forget that once you "Like" an <a href="https://www.facebook.com/FacebookPages">organization's Page</a>, you'll receive corporate updates that have the potential to litter your News Feed. Your "Likes" might also show up in your friends' News Feeds. So "Like" accordingly!
We Neglect Our 'Other' Inboxes
When was the last time you checked your <a href="https://www.facebook.com/help/188872764494245/">"Other" Messages</a> on Facebook? This hidden folder displayed in the top left corner of the Messages screen holds posts from people you're not connected with on Facebook. But who remembers to look there? Not us. The same rings true for Direct Messages on Twitter, or InMail on LinkedIn. While these modes of communication can be awesome resources, sometimes we forget they exist.