In case you've been hiding under a rock recently, one of Britain's finest boxers Carl Froch is gearing up for a pretty big fight against his long-standing rival Mikkel Kessler.
Froch has vowed revenge on Kessler after losing to the Dane in 2010, when his flight to Iceland was disrupted by the volcanic ash cloud. The 35-year-old boxer said the rematch, taking place at the O2 Arena on 25 May, is "the biggest thing to happen in my boxing career to date".
"I've got to beat Mikkel Kessler," Froch told The Huffington Post UK. "He beat me the first time we fought in Denmark and now I'm fighting over here I've got to get redemption.
"It's something that's burning inside me. I've got to set the record straight."
Froch, who claims his legacy has outstripped Welshman Joe Calzaghe's, is planning to stick to his gruelling training regime to prepare his body for the fight.
"I don't need to do anything differently, I just need to train as hard as I usually do," he explains. "I need to train and work and spar and eat correctly.
"I need to be physical specimen on the night, I need to be an athlete for the next 12 weeks and do what I do best to bring the best out of me."
The three-time world champion, who has his sights on taking the figure up a notch, has taken up cycling in order to "take pressure off my knees and any old injuries and working strength up in my legs".
"But I'm very much the same man and the training camps are very much the same every time I train."
"I'm the modern day God of War," the Nottingham-born fighter adds. Looks-wise, he's certainly on the mark. Donning face paint and a sarong, Froch is dressed up as Kratos of PlayStation's God of War Ascension fame. "This Kratos is a mythical legend. Obviously it's to sell the game but it's very fitting; I'm on a revenge mission myself."
After considering his unusual attire, Froch adds: "It's very cool actually, I look pretty good."
So who will the God of War be taking on next?
"I don't think about losing but if [the Mikkel fight] didn't go my way I know exactly what I'm going to do and I'm not worried about it, I'm looking forward to it.
"[If I lose] I'll retire and enjoy the rest of my life with my family. I've got Rachael, my boy Rocco and a little girl on the way in April and I'll have a very happy and fulfilled retirement.
Froch says he'd consider taking on Andre Ward, the American who beat him in the final of the Super Six tournament in 2011, although it appears Ward already has it covered, saying he'd KO the Nottingham fighter in a rematch.
And it seems Froch isn't too keen on his US adversary, who's currently out with a shoulder injury, either.
"He's very tricky and messy and it's not a very exciting fight with Ward" he admits. "When you lose to him you feel like you've been pickpocketed or something. You feel like someone's stole your wallet off you because he's so fast and awkward."
So it's left to UK to provide the next opponent in the ring. "I'm hoping someone comes through domestically in Britain," Froch continues. "Then we can have a big domestic fight for the home crowd."
George "The Saint" Groves has previously expressed his desire to fight the winner of the Froch-Mikkel match. The 24-year-old took another step towards making his world championship dream a reality on Saturday night at Wembley, with a third-round stoppage Argentinian boxer Dario Balmaceda.
"He's quite a long way off yet," Froch adds. "By his own admission, he says he's not ready for me yet and he's right in saying that.
"But in two or three more fights if he steps up a level and fights somebody like an Arthur Abraham or maybe Lucian Bute. if he can beat somebody like that then people will take him seriously.
"I'm not saying I don't take him seriously but the boxing fraternity and the fans who like to see good boxing wouldn't give Groves a chance with me yet. But that may change if he ups his game in the next three fights."
Groves, who is still, according to Froch, "relatively unknown", has yet to build up the necessary fan base to propel him to world fame. "It's great having a home crowd, it's really really good," Froch attests. "Having a crowd cheering for you and getting behind you is a huge advantage.
"And Groves hasn't got a big fan base because he's relatively unknown. Eddie Hearn will change that for him. He's one of the top promoters, he's the best promoter on these shores and he'll build Groves up to a more key fighter as long as Groves does the business. He's got to fight some decent fighters and he's got to win."
Groves recently left promoter Frank Warren and signed with Warren's rival Eddie Hearn - followed swiftly by Ricky Burns, who Warren is now suing for breach of contract.
The 24-year-old redhead wasted little time in appearing under his new promoter and fought in Hearn's "London's Finest" card on Saturday, alongside burgeoning boxing talent Darren Barker.
"Barker is doing very well," concedes Froch. "But we've got John Ryder coming through as well. He's a young lad but in a couple of years he'll be a contender for a world title."
Islington-based Ryder, who remained defeated after his round against Farai Musiyiwa on Saturday night, also belongs to Hearn's stable.
"Eddie Hearn's taking over boxing," adds Froch. "He's taking it to the next level, it's brilliant.
"Boxing goes through peaks and troughs, depending on who's fighting and who's representing. At the minute, boxing's on a high. We've had the Olympics, and obviously you've got myself representing it in a good light."
But, as always, Froch remains focused on his upcoming fight, concluding: "For now, it's about beating Kessler and doing the business."
Carl Froch trains as God of War in build-up to his re-match with Mikkel Kessler. PlayStation God of War Ascension is available 15th March. www.godofwar.com