ENTERTAINMENT

Adele Cosmetics Deal: Singer 'Wanted By L'Oréal, Estée Lauder And Dior' To Front Products

14/03/2013 11:04 GMT

Not only are TV networks said to be fighting to get Adele to sign up for a Beyoncé-style documentary, she is now at the centre of a bidding war by cosmetics giants, desperate for her to front their products.

The Oscar winning singer is reportedly wanted by the likes of L'Oréal, Estée Lauder and Dior for a deal that could be worth up to £10m.

adele

A source told The Sun: "Adele is in big demand. She would only accept if the campaigns were to her taste and incorporate her music.

"The last thing she wants is a cheesy ad with a naff catchphrase. They would have to be in keeping with her personality.

"It's going to take a lot of persuasion to get her to agree but, right now, it looks as if she's close to signing a deal."

However, Adele may be unlikely to sign up to any such deal, as she previously blasted fellow stars with similar deals for 'selling out'.

She told G magazine in 2011: "It's shameful when you sell out.

"It depends on what kind of artist you wanna be, but I don't want my name anywhere near another brand."

She added: "I don't wanna be tainted or haunted. I don't want to be in everyone's face. I'm a big music fan and get really pissed off when it gets like that. I don't want people to get like that with me."

We won't be holding out for an Adele-endorsed Touche-Eclat anytime soon then.

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