If only men's shampoo adverts were more like women's.
That seems to be the premise for this Dove advert, at least.
It's in Portuguese - with handy YouTube English subtitles - but you don't need to understand what they're saying to get the joke. You just need to have seen half a dozen women's shampoo ads.
Enjoy! She said, tossing back her hair...
(Via Twenty Two Words)