Psy has released his highly anticapted follow-up single to 'Gangnam Style', 'Gentleman', online.
The Korean singer earned the most watched video in YouTube history with 'Gangnam' and its accompanying horsey dance, but can 'Gentleman' top its success or will Psy become an international one hit wonder?
Debs Wild, a music industry consultant, told the BBC's Today programme: "I think it's really dangerous to do more of the same.
"The new track is formulaic, but he's obviously worked out what works for him."
The song, which once again has a techno beat, is full of puns in Korean and contains the lines "I am a party mafia!" and the refrain, "I am a mother father gentleman".
Take a listen to the song above and vote in our poll below...