TECH

Apple Expected To Reveal Profits Slide In Q2 2013 Figures

23/04/2013 08:32 BST | Updated 22/06/2013 10:12 BST

Apple is expected to reveal its first profit slide in a decade when it releases its latest figures.

The technology giant is widely forecast to announce a decline in earnings amid reports of a slowdown in sales of its iPhone and suggestions that the company has lost crucial ground to rivals such as Samsung.

Just last week Apple lost its position as the world's most valuable publicly traded company when its shares hit their lowest levels in a year-and-a-half.

This came after one of the firm's suppliers - Cirrus Logic which provides sound components for the iPhone and iPad - said sales of a particular chip were slowing down.

Industry observers expect today's report to show a dip in profits of up to about 20%, compared with the same period last year.

The result would mark the first time Apple has suffered a fall in earnings since 2003 when it opened its iTunes Store.

The company has enjoyed huge success during the past decade but suffered a bruising winter after its rocket-like growth stalled.

This led to speculation that demand for its flagship phones was shrinking and accusations that Apple was running out of ideas.

The firm was dealt a further blow in January when figures for the Christmas period showed earnings of 13.1 billion US dollars (then £8.2 billion) remained flat compared to the year before - the first time in years that the technology giant had not boasted double-digit increases in earnings.

More recently, Apple has faced pressure from investors calling for new hit products, and mounting competition from Samsung which unveiled its latest Galaxy S4 handset to much fanfare in New York last month.

But analysts suggested a slide in profits would not necessarily spell bad news for Apple.

Richard Hunter, head of UK equities at Hargreaves Lansdown stockbrokers, said Apple had "fallen foul" of some Wall Street investors.

"Its ability to innovate and shock has been brought into question, whilst the company is under pressure to deploy some of its massive cash pile," he said.

"However, with the new versions of the iPhone and iPad yet to come, and with the rumoured Apple TV and iWatch in the pipeline, it would be a brave call to continue to bet against Apple.

"Despite the pressure, the market consensus is still a strong buy."