ENTERTAINMENT

Lord Sugar Demands 'The Apprentice' Candidates Reveal Their Business Ideas From The Start In New Series Twist (PICTURES)

30/04/2013 10:39 BST | Updated 30/04/2013 13:06 BST
BBC

'The Apprentice' candidates trying their luck at becoming Lord Sugar's new business partner will have to reveal their business idea right at the start of the show, it has been announced.

The entrepreneur-finding show, which returns to BBC One for a ninth series on Tuesday 7 May, will see the hopefuls pitch to Lord Sugar from the get-go so that he can ascertain if they have the right skills to take part.

The business tycoon said: "For me to choose you, you have to be brilliant."

This year's candidates comes from a diverse background including catering, leisure, recruitment, property, medicine and academia.

One thing is still the same, though, Sugar revealed: "I've got a pile of CVs here... full of the usual bullsh*t." There's nothing like encouragement...

> PROFILES: Meet this year's candidates

The Apprentice series 9