An Orthodox Jewish woman has filed a lawsuit against Lancome claiming its “24hr foundation” does not last the prescribed time, meaning it doesn’t stay on long enough for her to get through the Sabbath.

Rorie Weisberg claims the company’s Teint Idole Ultra 24H fails to live up to its promise, and thus does not assist her “dual objectives of compliance with religious law and enhancement to her natural appearance.”

Court papers seen by the New York Post say Weisberg “is an Orthodox Jew and abides by Jewish law by not applying makeup from sundown on Friday until nighttime on Saturday.

lancome advert rorie weisberg sues

Rorie Weisberg claims Lancome's Teint Idole Ultra 24H fails to live up to its promise


“Specifically, plaintiff’s eldest son is having his bar mitzvah celebration in June and plaintiff was looking for a long-lasting foundation that would achieve the forgoing dual objectives over the bar mitzvah Sabbath.”

Weisberg is seeking unspecified damages from Lancome and parent company L’Oreal, as well as a “corrective advertising campaign”.

L’Oreal has responded with the following statement: “Lancôme strongly believes that this lawsuit has no merit and stands proudly behind our products. We will strenuously contest these allegations in court. Consistent with our practice and policy, however, as this matter is currently in litigation, we cannot comment further.”

SEE ALSO: Orthodox Jew Covers Himself In Plastic Bag On Plane To Remain Pure If He Flies Over A Cemetery

The Sabbath, or Shabbat, is the Jewish day of rest on which devotees refrain from work activities.

According to JWeekly.com, “putting on ordinary makeup is creative ‘work’, something from which women must refrain on Shabbat.”

The foundation in question retails in Britain for £27.50and is advertised as providing “divine perfection” and lasting “all day”.

It adds: “Our first 24 hour* liquid foundation gives you an even, flawless looking complexion. No need for touch-ups. With a blendable fresh texture and a smooth finish. This long-lasting foundation provides the perfect coverage.

The asterisk refers to “self-assessment by 109 women”.

Jewish blog The Sisterhood points out there is a makeup firm which manufactures products “specifically formulated to allow observant women to look fabulous without contravening Jewish law.”

Shaindy Kelman’s ShainDee Cosmetics features the tagline: “Look beautiful and follow halacha” (i.e. be compliant with Jewish law) and offers guidelines from at least three rabbis.

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  • Kosher! (From <a href="http://www.etsy.com/listing/115082609/great-hanukkah-hanukah-menorah-hanukiah?ref=sr_gallery_5&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • Love the design, but the eight candles for the eight days must be in a straight line for the menorah to be kosher. (From <a href="http://www.etsy.com/listing/112645487/chanukah-menorah-in-solid-walnut-and?ref=sr_gallery_25&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • Not kosher on so many levels. (From <a href="http://www.etsy.com/listing/87860423/snail-menorah-periwinkle-blue?ref=sr_gallery_7&ga_search_query=snail+menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • This menorah is awesome, but as it stands, not kosher. But find eight PEZ dispensers of the same height and this is good to go. (From <a href="http://lifehacker.com/219100/diy-holiday-contest-the-peznorah">Lifehacker</a>.)

  • "The tongue is the pen of the heart, but melody is the quill of the soul," said the Alter Rebbe. In other words, music is definitely kosher. So is this menorah. (From <a href="http://www.etsy.com/listing/35795778/musical-menorah?ref=sr_gallery_35&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • This is really cool and really not kosher. (From <a href="http://www.etsy.com/listing/115556462/hand-carved-sea-monster-menorah-reserved?ref=sr_gallery_3&sref=sr_327f2ccfc6c20fc94ad0291a0ba08d2359b7774d9b8414cd54cf452c8964ed85_1353968061_14493834_menorah&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • There are deep, mystical teachings about the number 8 and it's connection to Hanukkah. Infinite? Yes. Kosher? No. (From <a href="http://www.etsy.com/listing/87010578/infinity-menorah-or-infinity-chanukiah?ref=sr_gallery_6&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_page=3&ga_search_type=all">Etsy</a>.)

  • A beautiful piece of artwork from the holy city of Tzfat that meets all kosher standards for menorahs. But can you afford it? (From <a href="http://www.etsy.com/listing/67755807/blown-glass-hanukkah-menorah-blue?ref=sr_gallery_31&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • A for interfaith effort, but this "Christmas Candleholder Jewish Menorah" gets an F for (not) following the legal standards for menorahs. Not kosher. (From <a href="http://www.etsy.com/listing/83992776/wood-christmas-candleholder-jewish?ref=sr_gallery_25&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • (From <a href="http://www.etsy.com/listing/86046848/menorah-for-hanukkah-with-button-on?ref=sr_gallery_14&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • For the sheer amount of kitsch coupled with an outrageous asking price, this receives a <em>hekhsher</em> only because it's technically kosher. (From <a href="http://www.etsy.com/listing/67576873/cat-menorah?ref=sr_gallery_39&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_search_type=all">Etsy</a>.)

  • Fun, but those candle holders look a bit too wobbly. Not kosher because of fire hazard. <em><a href="http://en.wikipedia.org/wiki/Pikuach_nefesh">Pikuach nefesh</a></em> supersedes all else. Not kosher. (From <a href="http://www.etsy.com/listing/115384233/chanukah-menorah?ref=sr_gallery_40&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_page=6&ga_search_type=all">Etsy</a>.)

  • Pious, but not kosher. (From <a href="http://www.amazon.com/dp/B0028VIS8K/?tag=buzz0f-20">Amazon</a>.)

  • Kosher! (From <a href="http://www.etsy.com/listing/33607488/marbled-concrete-menorah-2?ref=sr_gallery_18&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_page=23&ga_search_type=all">Etsy</a>.)

  • This doesn't even make sense. Not Kosher. From Etsy.

  • Wouldn't want to be around when these noodles catch on fire. Fun for the whole family, yes. But probably not kosher because these aren't candles. (From <a href="http://biblebeltbalabusta.com/2012/11/13/swim-noodle-menorah/#more-4461">Bible Belt Balabusta</a>.)

  • Kosher! (From <a href="http://www.etsy.com/listing/116269707/mah-jong-tile-menorah?ref=sr_gallery_11&ga_search_query=menorah&ga_view_type=gallery&ga_ship_to=US&ga_page=7&ga_search_type=all">Etsy</a>.)

  • Delicious looking, but kosher marshmallows can be hard to find -- and aren't as tasty as their gelatinous counterparts. Even if you substitute candy candles for real ones, I wouldn't want to eat these after they've been sitting out for eight days and are covered with wax. (From <a href="http://www.potterybarnkids.com/design-studio/recipes/vanilla_cupcake_menorah_by_hanukkah.html">Pottery Barn</a>.)