Cameras come in many sizes and shapes - almost all of them hideously complex.
The range of possible features and specs is frankly enormous. Do you want a DSLR, a mirrorless compact, a high-end point-and-shoot or just an almost disposable cheapo camera? Do you know your megapixels from your aperture size, your SD cards from your Memory Sticks and your kit lens from your pro-level zooms?
If not, it's worth getting to grips with the dark reality of the modern camera market before you start.
The buyer's guide above should help you cut through some of the bigger issues, to narrow down what you need to make your next big camera purchase.
But don't forget that many smartphones also have excellent cameras now - and might even be a better choice depending on your needs. Check out our 9 favourites below.