Kanye West's tactic for avoiding the paps backfired on him while he was on a date with his girlfriend and baby mumma Kim Kardashian, this weekend

The rapper was keeping his head down as he made his way to a restaurant, so much so that he didn't see a signpost and walked headfirst into it.

The collision looked pretty painful and left Kanye even more enraged with the paps, while caring Kim gave his head a little rub.

WATCH the incident in the video above and prepare to say "ouch".

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