Helen Flanagan has finally put her allergy to wearing clothes to good use by stripping naked and having her nude body covered in 'reptile' paint. As you do.

The 'I'm A Celebrity' star has stripped off and flashed the flesh to help PETA raise awareness of the use of exotic animal skins in the fashion trade.

helen flanagan

Helen Flanagan

The ad, which was shot by celeb photographer Trevor Leighton, sees the newly crowned FHM Sexiest Woman in the UK, posing next to the words 'Exotic skins belong in the jungle. Leave wildlife out of your wardrobe'.

Loading Slideshow...
  • wenn20377458

  • wenn20377440

  • wenn20377441

  • wenn20377455

  • wenn20377456

  • wenn20377582

  • wenn20377524

  • wenn20377457

  • wenn20377459

  • wenn20377460

  • wenn20377461

  • wenn20377462

  • wenn20377463

  • wenn20377464

  • wenn20377522

  • wenn20377523

  • wenn20377723

  • wenn20377526

  • wenn20377527

  • wenn20377528

  • wenn20377529

  • wenn20377578

  • wenn20377579

  • wenn20377580

  • wenn20377581

  • wenn20377583

  • wenn20377584

  • wenn20377720

  • wenn20377721

  • wenn20377722

  • wenn20377780

  • wenn20377725

  • wenn20377727

  • wenn20377728

  • wenn20377774

  • wenn20377775

  • wenn20377776

  • wenn20377777

  • wenn20377778

  • wenn20377779

Helen, who launched the campaign in London's Covent Garden earlier today, said: "Spring is the perfect time to clean the cruelty from our closets.

"I know when people see PETA's video, they won't want anything to do with the exotic-skins industry and will join me in leaving wildlife out of their wardrobes."

LIKE US ON FACEBOOK | FOLLOW US ON TWITTER

Loading Slideshow...
  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

    LONDON, UNITED KINGDOM - MAY 01: Helen Flanagan attends the FHM 100 Sexiest Women In The World 2013 Launch Party at Sanderson Hotel on May 1, 2013 in London, England. (Photo by Stuart C. Wilson/Getty Images)

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

  • Helen Flanagan

Also on HuffPost: