Instagram has launched a new video sharing service to compete directly with Twitter's 'Vine'.
The announcement was made by the Facebook-owned company at a press event on Thursday.
Instagram Video allows existing users of the site to share clips up to 15 seconds long - more than twice the length of Vine's (deliberately short) six second videos.
And yes, the new video service will feature the same styles of filters and vintage 'enhancements' that originally made Instagram famous.
Clips can be made black and white, Sepia style or blurred to taste. Unlike Vine videos the clips do not loop.
In a statement Instagram CEO Kevin Systrom said:
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
However the service was criticised by some, who pointed out that it lacks one crucial Vine feature - the ability to easily embed videos in other websites.
HTC One M8
The 2014 update to the HTC One builds on the same hardware features that won the original such a fanatical response, but keeps the essential DNA intact. The massive front-facing speakers are 25% louder, the UltraPixel camera adds a second lens for depth perception (so you can refocus an image after shooting it), and there's a 5-megapixel 'Selfie' front facing lens too. [<a href="www.huffingtonpost.co.uk/2014/03/26/htc-one-m8-review_n_5035163.html?1395847758" target="_blank">REVIEW</a>]
Sony Xperia Z2
Sony's latest flagship Xperia smartphone is a beautiful, thin and waterproof delight. It packs in a 20-megapixels still camera capable of 4K video, a sleeker form factor, a far better screen and built-in noise cancellation technology.
Samsung Galaxy S5
This year's Galaxy S adds water resistance, a slightly larger screen, a 16-megapixel camera and a heart-rate sensor into what was already a market-leading, powerful and sleekly designed device. It doesn't rock the boat too much, but it didn't need to. This is still up there with the very best Android phones.
Google LG Nexus 5
The new Nexus 5 is based on the internals of the LG G2 - which means you get the same Snapdragon 800 processor, as well as the full version of Google's new Android 4.4 KitKat OS, which integrates SMS messages into Hangouts, freshens up the design and adds new features under the hood. The camera is still a little lacking, while the design is functional rather than beautiful, but at £299 off contract it's still a steal.
The 5C was rumoured to be Apple's 'budget' iPhone. It isn't - and not only because it isn't that cheap. The "proudly plastic" 5C comes in five colours (see what they did there) <a href="http://www.huffingtonpost.co.uk/2013/09/10/iphone-5c-uk-pictures-release-date_n_3899557.html?utm_hp_ref=uk-tech" target="_blank">but has the same internals, screen and camera as the iPhone 5.</a> It's essentially the same beautiful, high-end phone you already know and love, in a more colourful (and potentially divisive) design. As such it's hard to see how Apple won't sell a billion of them.
Nokia Lumia 925
<a href="http://gdgt.com/nokia/lumia/920/" target="_blank">The Nokia Lumia 925</a> has the same great design and attention to detail we've come to expect from Nokia, but with some crucial upgrades from the 920 including a thinner, all-metal design and an improved camera.
With the same ultra-clear Retina display as the iPhone 5, but now with an <a href="http://www.huffingtonpost.co.uk/2013/09/10/iphone-5s-uk-pictures-release-date_n_3898775.html?1378818683&utm_hp_ref=uk-tech" target="_blank">added fingerprint sensor</a>, a seriously impressive 64-bit A7 chip, an improved camera and a new gold design option, this is the best iPhone ever made. And with its consistent market-leading app selection, easy-to-use OS and delightful design, it's hard to argue against it being one of the very best gadgets ever made too.
The LG G2 is an extremely high-end 5-inch, 1080p Android 4.2.2 smartphone whose major distinguishing feature is that it has three buttons on the back of the device, which are normally found on the sides. The G2 has its camera button and volume rocker on the rear, which for many people is enough to justify the purchase alone. It also has excellent battery life for this class of device.
Samsung Galaxy Note III
The Note III is huge. It's got a 5.7-inch screen, though with the same 1080P resolution as the Note II. It adds a new leather back panel, which gives it an 'office' feel in line with the productivity-plus-stylus theme of the device. It also adds a Snapdragon 8000 quad-core processor, some new software enhancements and a few new S-Pen functions into the mix. If you're looking for a giant note-taking phone, this is still your best bet.