ENTERTAINMENT
01/07/2013 13:41 BST | Updated 01/07/2013 17:28 BST

As Alan Partridge Prepares For 'Alpha Papa', His Unique Take On Cycling, Football, Horse Racing And Rally Driving

With all the slips and sudden exits taking their toll on the seedings at this year's Wimbledon, what we really need is some expert analysis.

Sadly, it's lacking, because that erstwhile cheerful all-round sports broadcaster Alan Partridge has now moved into a new role as a stalwart member of the team for North Norfolk Digital.

Think I'm exaggerating his skills? Here are some reminders of The Partridge in action, a calm eye in the hectic storms of Tour De France...

Rally Driving...

Horse Racing...

And, when we needed him most, for the '94 World Cup...

And, just generally...

Classic Alan Partridge Clips

'Alan Partridge: Alpha Papa' will present a fresh challenge for the broadcaster - in cinemas from 7 August. Watch the trailer below...