Forget CGI, pyrotechnics or 4K 3D - all you need for really incredible effects is a basic projector and some chilly breath.
Using this technique, Scottish Indie band Travis have created a stunningly beautiful video for their new single 'Moving'.
By projecting animations through their freezing breath, running men, galloping horses, whales and even a sailboat appear floating in the air.
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It's a remarkably simple idea but the results speak for themselves.