And why is it the best dog food advert ever?
Just click play to find out for yourself.
It's all rather wonderful and marvellous, and more than reminiscent of this OK Go video:
In fact, we're so impressed, we might go out and buy some Beneful. And we don't even have a dog!
(Via Laughing Squid)
Also on HuffPost:
<a href="http://bunnyfood.tumblr.com/post/20381424582/dramatic-pug" target="_blank">source</a>