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Holly Willoughby isn't exactly a stranger to a cleavage-busting frock, which might be one of the reasons why FHM chose her to cover the last-ever issue of the magazine.
The 'This Morning' host bid a fond farewell to the lads' mag, posing in a very low-cut dress - but fans will remember this isn't the first time she has caused a stir with her outfit choices, having sparked complaints during her time fronting 'The Voice'.
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And having also earnt the title of having the most envied cleavage in Britain, it seems Holly is sticking to her mantra of 'if you've got it, flaunt it' (whilst keeping it classy, obviously).
Here's her 100 sexiest looks...
