The world of skincare can be confusing to say the least. The beauty counters are stacked with miracle creams and lotions, then there's the question of what suits which skin type and more often than not, product choice can come down to price.
And what about the smaller brands? While they might not be as well known, there are a number of names, new and old, that are worth tracking down.
From Japan's best-selling brand to UK-based start-ups making the most of local ingredients, here are 10 under-the-radar brands that want to make your skin look amazing: