Word up glossy magazine junkies: this Saturday our friends at O: by Tank launch the first ever animated digital print magazine in the Guardian. Simply put, readers use a fashion scan app that works with a smartphone and iPad to make the print pages move. The result reminds us of a pop-up magazine for grown ups - in other words, what's not to like?
Download the free app and you'll stir the print magazine from its slumber with over 150 moving parts.
The future of glossy magazines? Just maybe. Watch the video and let us know your take on the concept.
O: by Tank is out on Saturday 15 September