The British Fashion Awards 2012 saw a host of stars pull on their glad rags and grace the red carpet at The Savoy.
And two big names, Princess Beatrice and Samantha Cameron, both decided to don blue Erdem frocks for the important-in-the-industry bash.
To be fair, SamCam presented the designer himself with the New Establishment Award gong, so it would have been rather rude not to, really, wouldn't it? And with a stunning electric-blue floral frock like that, you just would anyway, wouldn't you?
Princess Beatrice showed off her ever-decreasing frame in a darker blue number that featured three-quarter-length sleeves and an elegant hemline.
Both ladies were super-pretty, but SamCam had the edge with her striking, colour-popping design, don't you think?
Let us know if you agree below, and see all the British Fashion Awards 2012 red carpet action here: