She's already got a Mulberry bag named after her, so it was only a matter of time before Lana Del Rey landed herself a major fashion campaign: the sultry singer has just been announced as the new face of H&M.
Lana fronts the high street store's Autumn/Winter 2012 campaign, which will be rolled out internationally in September - the first images of which were unveiled just this morning.
"We were looking for a style icon and singer to model our fall collection and so Lana Del Rey was the perfect choice. We think she shows our fall fashion in a very inspiring way," reads the statement released by H&M earlier today.
And naturally, the brand has tapped Lana's vocal talents too - she's recorded a track entitled Blue Velvet just for the TV ads.
What do you think: is Lana a good fit for H&M? Let us know in a comment below.
See more Lana Del Rey style moments here: