H&M has gone from superstar Beyonce Standing on the Sun this season to supermodel Gisele Bundchen for Autumn/Winter 2013.
Hat's off, this is a SUPER sexy transition that only reasserts the holding power of the brand - they've rostered up a seriously shhmokin' host of ambassadors. Ho yes, David Beckham.
H&M announced the news of Gisele facing next season's campaign this week and have already got her in front of the camera in London shooting for the collection which will debut later this year.
Not only does Gisele own it on the fashion front but she's also just been named the new face of Chanel's makeup line. Impressive.
Here's a glance at the gorgeous gal in action: