Harvey Nichols Breaks The Beauty Mould With 'Love Thyself' Ad Campaign

11/07/2013 19:30 | Updated 22 May 2015

Harvey Nichols will open its brand new Beauty Bazaar store in Liverpool next month, and while we're already considering booking a train ticket straight up there, team MyDaily is also taken with the ad campaign for the shop's launch.


Shot by fashion photographer Norbert Schoerner, the images of girl-on-girl kissing are most definitely eye-catching, if not a little confusing on first glance. However, as Harvey Nichols Marketing Director, Julia Bowe, explains, the Beauty Bazaar is "a uniquely indulgent experience that allows you to recharge your batteries through a little self-love and 'me-time'". Hence the 'love thyself' strapline and the ladies pouting at their lookalikes. It's definitely different!


The graphic eye makeup and smoky lids are pretty awesome too.

The Harvey Nichols Beauty Bazaar will open on 7 November at Liverpool One. For more beauty shopping, take a look at this month's best buys below:


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