Whatta headpiece! Victoria Pendleton brought a pop of colour to a dreary Hyde Park donning a very large, very pink, and very floral hat.
The hat-cum-house-plant was certainly a sight to behold. You'll be pleased to hear this isn't the latest wardrobe must-have for Spring/Summer 2013 but a promo tool for - what else? - Royal Ascot. Phew!
The athlete ditched her usual Stella McCartney faces and opted for a boat neck Emilia Wickstead frock for the launch of Ascot's The Colour And The Glory' campaign.
Teaming the My Fair Lady-esque ensemble with nude suede heels, the cyclist posed for the camera aboard a snazzy horse-drawn carriage.
The carriage footman, however, was looking decidedly dapper in emerald velvet, agreed? For more hatty pics from the shoot take a peek at the gallery below and let us know if you'll be taking headgear-spiration from Victoria.