After reminding us why she's the face and body of Calvin Klein's underwear campaigns, Lara Stone stars in another striking new ad for the brand, this time for the Euphoria fragrance.
Shot by fashion photographers Mert Alas and Marcus Piggott, Stone strikes a pose in a billowing raspberry dress, after taking over the role as face of the fragrance from Natalia Vodianova.
As fragrance adverts go, it's definitely an eye-catcher, but is it as memorable as this?
The campaign will launch worldwide in October. Let us know how you rate Lara's latest look and see more supermodel style in our gallery below: