Of course that super-smart supe Lily Cole was rubbing shoulders with fabulous literary types at the Hay Festival in Hay-on-Wye this week. In fact she was there on business, beauty business.
Cole led talks aimed at raising the awareness of the use of shark liver in beauty products - something she's passionate about getting the EU to jump on board with. Lily even has Alannah Weston's (creative director of Selfridges) backing when it comes to beauty, let's hear it for the ladies.
On the festival fashion front - Lily got it spot on. A whimsical print maxi with a light summer-knit and (because it is WALES and we're not quite in the warmest of climes yet) a navy scarf.
If you're all about the understated feminine look then florals are the perfect way to go this season. Shop this season's styles in our gallery below: