When you're three-time Formula 1 world champion there's only one logical next step for your career - Mario Kart.
That's exactly the conclusion Sebastian Vettel appears to have reached, as he donned a fetching red costume and climbed into a suitably comic racer for a recent PR stunt.
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Vettel was part of the jury at the Red Bull Soapbox Race in Germany this weekend but obviously jumped at the chance to have a go at the 500m course himself.
He got an rapturous reception from the crowd - though possibly not as loud as the one that cheered his victory in the German Grand Prix the previous week.