Quirky but refined – that's the kind of girl who'll be snapping up Marni, the first fragrance from the Italian fashion house.
It's also perfect for any girl who believes that the look of a perfume is just as important as the smell. Why? The bottle is adorned with polka dots and comes in slick black, red and cream packaging. Plus, it's tiny. In fact, Marni is so small it could fit in a coat pocket. Handy – particularly if you want to smell sophisticated at an exhibition opening or on the fashion week f-row. Who doesn't?
It says, "I know enough about fashion to talk Spring/Summer trends but I don't take my own style too seriously. I wear what I want and so what if my fragrance has a lingering aroma of woody spice? I want to smell different and interesting".
A spritz of Marni requires confidence. It's for a girl who likes to makes a statement, albeit in a subtle, mysterious way. She might experiment with androgynous style one day and try a flash of neon the next. It should be worn at parties with other effortlessly chic, grown-up people or failing that, when sipping cocktails with a BFF.
And as for the male point of view? It's unlikely that the girl wearing Marni will care, but still - this isn't a perfume to wear for a night out on the pull. It's possible that the masculine scent could scare potential suitors off.
Then again, that's the beauty of Marni. It's edgy, bold and not for everyone - and that's exactly why the girl that wears this perfume will love it.