Apple has acquired a crowdsource location data company in an apparent effort to further bolster its highly-criticised Maps application.

The Californian tech giant purchased Canada-based Locationary for an undisclosed sum, according to All Things D.

Apple told D that it "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans".

Apple launched Maps last September, but was immediately criticised for inaccurate listings, poor 3D imagery and a lack of features compared to competitors including Google Maps.

Interestingly, Locationary's CEO Grant Ritchie wrote a post for Techcrunch last September in which he outlined the five big challenges Apple needed to overcome in order to succeed with Maps.

He wrote at the time:

"Data integration is a complicated but crucial process for local search, mapping, and directory apps. It's also something that most people don't think about or notice until it goes wrong. It's clear that data integration is already difficult with only basic details like name, address, telephone, and location.

This is why the industry will need proper platforms and tools to address these challenges and to progress into the real-time world that we all anticipate: where products, inventory, menus, deals, events, and job postings are synchronized across every mobile device and users can instantly transact regardless of app or device."

Locationary is described as a cross between Wikipedia and the Yellow Pages, and uses user submissions and the federated data exchange platform called Saturn to build its database.

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  • For The Nine Eyes of Google Street View at the Saatchi Jon Rafman Rv888, Finnmark, Norway 2010 Archival pigment print on Hahnemühle paper 146 x 233.7 cm Courtesy of the artist

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • For The Nine Eyes of Google Street View at the Saatchi Jon Rafman 8 Rue Valette, Pompertuzat, Midi- Pyrenees, France 2011 Archival pigment print on Hahnemühle paper 146 x 233.7 cm Courtesy of the artist

  • For The Nine Eyes of Google Street View at the Saatchi Jon Rafman Rue des Poissonniers, Paris, France 2009 Archival pigment print on Hahnemühle paper 146 x 233.7 cm Courtesy of the artist

  • For The Nine Eyes of Google Street View at the Saatchi Jon Rafman 853 Ménez Ham, Kerlouan, Finistere, France 2009 Archival pigment print on Hahnemühle paper 146 x 233.7 cm Courtesy of the artist

  • For The Nine Eyes of Google Street View at the Saatchi Jon Rafman Via Colombo, Mediglia, Lombardy, Italy 2009 Archival pigment print on Hahnemühle paper 146 x 233.7 cm Courtesy of the artist

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).

  • Google Street View images, as see on www.9-eyes.com (Photo credit: Google).