Technology giant Apple sold 31.2 million iPhones in the last financial quarter, it said, but the record figure could not mask a fall in profits and a drop in sales of the iPad tablet and Mac computers.
Sales of the smartphones were a record for the three month period to June, the firm said, beating 26 million in the same period last year but down on the 37.4 million sold between January and March this year.
The company's quarterly profit of £4.49 billion (6.9 billion US dollars) was down from £5.73 billion (8.8 billion US dollars) in the same three months last year and down from £6.27 billion (9.56 billion US dollars) in the first quarter of this year.
Tim Cook, Apple's chief executive, said: "We are especially proud of our record June quarter iPhone sales of over 31 million and the strong growth in revenue from iTunes, Software and Services.
"We are really excited about the upcoming releases of iOS 7 and OS X Mavericks (operating systems), and we are laser-focused and working hard on some amazing new products that we will introduce in the fall and across 2014."
Apple sold 14.6 million iPads during the quarter, compared with 17 million in the same period last year. It sold 3.8 million Macs, it said, down from 4 million between April and June last year.
But Tim Cook also revealed that according to its own tracking metrics, 85% of all web traffic on tablets came from iPads.
In April, Apple's profits slipped for the first time in a decade.
The company is facing strong competition from Samsung, which is growing on the back of the popularity of its Galaxy S4 handset.
In April the Korean manufacturer posted a 41% leap in earnings in the first quarter of this year - in the same week Apple reported its first annual slide in a decade.
Samsung made a net profit of 7.15 trillion Korean won (around £4.2 billion) for the period, up from 5.05 trillion won (around £2.9 billion) a year ago, attributed largely to a surge in sales of its smartphones.
Steve Jobs "Crazy Ones"
This never before aired version of the "Crazy Ones" <a href="http://www.huffingtonpost.com/2011/10/06/steve-jobs-think-different_n_998003.html?ncid=edlinkusaolp00000003" target="_hplink">commercial is narrated by Steve Jobs</a>.
Print ad from 1981 foreshadowing Apple's use of famous historical figures in their 1990s "Think Different" campaign.
"A Is For Apple"
Print ad from 1977, prior to the launch of Apple's Macintosh.
This now critically acclaimed commercial by Ridley Scott, which aired on January 22, 1984 during Super Bowl XVIII, was the world's introduction to the Apple Macintosh Personal Computer.
Print ad from April 1984 explaining the inner workings of the Macintosh.
This 1985 commercial was a less successful follow up to "1984." It first aired during Super Bowl XVIV
"The Computer For The Rest Of Us"
"The computer for the rest of us" campaign of the late 1980s continued to build on Apple's brand "by portraying the Mac as embodying the values of righteous outsiderism and rebellion against injustice," <a href="http://www.wired.com/gadgets/mac/commentary/cultofmac/2002/12/56677" target="_hplink">wrote <em>Los Angeles Times</em> columnist Charles Pillar</a>.
"Who Needs A Computer Anyway?"
Little known circa 1989 Apple campaign featuring cartoons from <em>The Simpsons</em> creator Matt Groening.
"What's On Your Powerbook?"
This early 1990s campaign continued to emphasize individuality by having seeming opposites in the same ad both using a Powerbook.
This ad featuring narration from actor Richard Dreyfuss first aired in 1997 in conjunction with Apple's "Think Different" print campaign.
This campaign launched September 28th, 1997 and featured photos of visionaries, thinkers, leaders, artists and inventors including Albert Einstein, Bob Dylan, Martin Luther King, Jr., John Lennon, Martha Graham, Muhammad Ali, Alfred Hitchcock, Mahatma Gandhi, Jim Henson, Maria Callas, Picasso and others.
iMac print ad from the late 1990s.
This campaign launched June 10th, 2002 intended to get people to "switch" to Apple by featuring a series of "real people" explaining they preferred their Mac over PCs.
"Get A Mac"
This is the first ad from the now famous "Get a Mac" campaign. <a href="http://www.adweek.com/adfreak/apples-get-mac-complete-campaign-130552?page=1" target="_hplink">It first aired in May 2006.</a>
"Thanks A Billion"
iPhone print ad from 2009.
"Get A Mac"
A "Get A Mac" spot from October 2009.
This commercial from 2010 accompanied the launch of iPhone 4 and Facetime, allowing users to video chat from practically anywhere.